York 38 Special
Printed Poster #1
Postcard
Printed Poster #2
Opportunity
The York 38 Special is a challenging mountain bike ride held annually to benefit the York Fire Rescue in Montana. In 2019, organizers sought assistance to increase attendance in the race.
Solution
To attract more riders, I developed a multi-channel marketing campaign. This campaign included two eye-catching posters suitable for local display along with social media graphics and postcards promoting the event.