The Redesigned Website

As the organization’s sole web content manager, I led a full scale rebuild rather than a surface level refresh. Partnering with Montana State Fund’s IT department ensured a secure, stable technical foundation, while collaborating with the branding agency Partners Creative helped deliver a modern, user first design that reflected the organization’s personality and purpose.

Using insights from Google Analytics, I identified six primary audience segments—agents, policyholders, injured workers, medical professionals, employees, and the public—and restructured the site to provide clear, dedicated pathways for each. This audience centric approach ensured that visitors could quickly find relevant resources and information.

Comprehensive stakeholder engagement was central to the strategy. Through consultations and listening sessions across departments, I gathered key insights into user needs and business objectives, which informed both navigation design and content hierarchy. These sessions also fostered organizational buy in and prepared teams for the upcoming transition.

Once the framework and content plan were completed, I collaborated with the agency to implement design templates featuring authentic photography of real policyholders and employees, reinforcing both trust and brand credibility. Over several months, I independently migrated and coded all site content while supporting the legacy site. When the pandemic delayed the launch timeline, I adapted project communications and implementation plans to maintain momentum. I also developed training tutorials, conducted virtual walkthroughs, and built a test environment to ensure a confident, error free launch.